VR Cricket Experience

VR Cricket Experience during live match

A popular OTT app aimed to enhance user engagement during a national level 20-20 tournament by creating an immersive experience where users could virtually bat in a live match using real-time match data.

Tech stack

  • Unity3D
  • Node JS
  • Websocket
  • AWS/Google Cloud

Virtual Cricket Experience during Live Match

Objective

A popular OTT platform aimed to enhance user engagement during a league tournament of 20-20 cricket by creating an immersive experience where users could virtually bat in a live match using real-time match data.

Solution

  • Live Data Feed: Real-time match data (ball type, speed, etc.) was transmitted into a virtual simulation.
  • User Interaction: Viewers could virtually bat, facing bowlers with realistic ball trajectories.
  • AR/VR Setup: The experience was accessible VR for immersion.
  • Scoring: Runs were calculated based on user interactions with the ball.

Tech Stack

Layer Technology Used
Frontend Unity3D for creating immersive 3D simulations for VR experiences.
AR/VR Experience HTC Vive Pro for immersive VR play, supported by Unity3D.
Backend Node.js for handling real-time data feeds and server-side operations.
Real-Time Data Integration APIs for live match data (e.g., Hawk-Eye, ball-tracking systems).
Cloud Infrastructure AWS or Google Cloud for scalable real-time processing and storage.
Data Exchange WebSocket for fast data exchange during live matches.

Impact

  • Increased Engagement: Viewers interacted more with the match, leading to longer viewing sessions.
  • Differentiation: The brand stood out in the OTT space with a unique, interactive feature.
  • Gamification: Fans felt more involved, transforming traditional viewing into an active, personalized experience.

This innovative approach reshaped how viewers interacted with cricket broadcasts, combining live action with immersive, real-time gaming elements, making it a trailblazer in interactive sports experiences.