Virtual Interior of Space

Virtual Interior of Space

Overview

A global leader in real estate development, transformed the property buying experience by introducing a virtual interior visualization solution. This offline experience enabled potential buyers to explore and personalize the interiors of their spaces using Virtual Reality (VR), providing a detailed, immersive view of homes before purchase.

Challenge

Traditional home-buying experiences can be challenging:

  • Limited Visualization: Buyers often struggle to imagine how spaces will look once customized.
  • Lack of Personalization: Personalizing interiors is difficult without clear visualization options.
  • Distance Barriers: Potential buyers located far from the property have limited ability to view or experience it.

Objective

Aimed to offer potential buyers a real-time, offline VR experience that would

  • Allow customers to visualize and explore customized interior designs.
  • Provide an immersive and realistic experience to make the decision-making process easier.
  • Enable customers to personalize interiors within the VR environment before purchasing.

Solution

  • Virtual Reality Experience: created a VR-enabled experience where customers could virtually walk through and interact with fully designed interiors of properties. This allowed them to explore various layouts, materials, and design options in great detail.
  • Real-Time Customization Using the VR system, buyers could personalize the design by changing wall colors, furniture arrangements, and finishes, experiencing these changes immediately within the virtual space.
  • Offline Experience: The entire process was offline, eliminating the need for backend or cloud services. The VR experience was set up at the sales offices and showrooms, providing an immersive, in-person experience.
  • Interactive Touchpoints: Customers could use interactive touch controllers to modify the design and instantly see the effects of their changes in real-time, making it a hands-on experience.

Tech Stack

Layer Technology Used
VR Technology Unity3D for building 3D visualizations and real-time interaction.
VR Headset HTC Vive for immersive, high-quality VR experiences.
3D Rendering Autodesk Revit and 3DS Max for creating realistic interior models and renderings.
Custom VR Controllers HTC Vive controllers for user interaction with the virtual space.

Impact

  • Enhanced Customer Experience: Potential buyers were able to virtually walk through properties, providing a more personalized and immersive way to evaluate homes.
  • Reduced Decision-Making Time The ability to instantly visualize design changes helped buyers make faster, more informed decisions.
  • Increased Engagement: By interacting with virtual spaces, customers were more engaged in the buying process and felt more confident in their choices.
  • Broader Reach: Customers could explore properties without geographical limitations, even if they were unable to visit the physical location.

The offline VR interior visualization has reshaped the way home buyers engage with property, offering them a fully immersive, personalized experience that helps make the decision-making process easier and more interactive. This innovative approach has set a new standard for the real estate industry, allowing customers to confidently visualize their future homes before making a purchase.